Strategic redeployment & General management

Assignment : commercial audit (Fev-May 2010) - General management (June 2010 - June 2013) : Develop & conduct global redeployment

Context : 150 people employed ; 22 M € turnover ; 23 M € cumulative loss on the last 5 years.

Achievements :

• Social collective agreement concluded (Dec. 2010) after labour negotiations resulting in a 18,5+ % reduction of the labour costs.
• Commercial concept redeployment : 10+ % growth in the remodelled stores.